Doug Elmslie Web + Social Media Campaign Case Study

The Project:

  • Doug required a custom campaign covering a period of roughly 1 month — from mid-September to the end of our local Municipal Election period

  • The campaign involved 3 components: a website, Facebook, and Instagram

Overview:

Our role was to support Doug’s efforts to get re-elected as councillor of the new Ward 3 in the Kawartha Lakes. The first thing we did was design and launch a new landing page style website. The website introduced Doug and highlighted his endorsements, experience, and accomplishments. We also featured a section for him to share updates, and integrated Instagram so that his constituents could see what he was up to in the days leading up to voting day. Once that was complete, we decided on a strategy for his social campaigns.

  • Setup & optimized social media profiles

  • Developed social media strategy to increase awareness and engagement

  • Key updates were also incorporated into website

  • Managed community comments and messages

The Strategy:

  • Developed social media strategy and established a posting schedule

  • Launched Facebook advertising campaigns to increase visibility of new page and encourage engagement with members of the community

  • Shared frequent updates on website News page to ensure greater reach and to improve SEO rankings

The Results:

Most importantly, Doug was re-elected into Ward 3!

Here’s what we accomplished in 1 month:

Website Referral Traffic:

  • Social media accounted for 44% of referrals to Doug’s website

Community Growth & Engagement

Instagram

  • Achieved over 2000 Instagram impressions

  • Content was engaged with over 300 times

Facebook

  • Launched and grew Facebook page to 147 fans

  • Increased reach by 263% to over 6000

  • Content was engaged with over 1900 times


Want to make a bigger impact?

Let’s work together!

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