Posts in Website Walkthrough
New Website: 21 Charities

Robyn's work in the community has been a valuable networking asset for our business. A short while ago, she met two musicians, Dennis Carmichael and Brooks Robinson, of Canadian country rock band, Boots of Hazard. As they shared some of their story, Robyn became more and more excited. Dennis and Brooks were driven to make a lasting positive impact on their community, and Robyn knew that we could help. 

You see, Dennis and Brooks had envisioned 21 Charities — an annual event comprised of 21 performances over a period of 21 days for 21 different local charities and organizations.

They had no branding, no social presence, and a website that had a lot going on.

First, Robyn worked with them to develop a brand. Here's their new logo:

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Then I got to work on styling their new website. My goal was to ensure simple, cohesive branding and to improve the user experience from their existing website. They were using GoDaddy for their domain and hosting, but I convinced them that Squarespace was a better fit and got to work on setting up new, streamlined pages.

Check out their new homepage:

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The goal for the homepage was to introduce Brooks and Dennis and then immediately drive their web audience to learn more about their mission. Once the homepage styling was approved, I got to work setting up the remaining website pages.

This is their new Our Mission page:

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On it, we've featured their mission, the 21 charities they've partnered with, and have loaded in some of their media features.

One of the most important pages that was set up was their Performances page. We found imagery to align with each of their upcoming events, and made sure to include the event details and which charity was being fundraised each day.

Here's a sample of the beginning of the page:

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One thing that I wanted to make sure of was that the new 21 Charities website featured examples of Dennis and Brook's music. I integrated their hit song, Muddy Water, using Soundcloud and their official music video on YouTube. Here's that page:

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One of the last pages I worked on was a simple Contact page. I wanted to ensure that anyone that wanted to reach out, or volunteer their time, could easily get in touch. On the old website, their contact information was only available at the bottom of the homepage. 

This is their new Contact page:

Finally, I hoped to have a clear call to action for donations to the charities. After talking to Brooks and Dennis, I realized that the most important thing was ensuring that people show up in person to donate their time or funds to the charities that matter most to them. With that in mind, I set up a simple landing page that redirects back to their mission and their upcoming performances. It might seem unnecessary, but it helps cement the vision behind 21 Charities and ensure that people go back to read the mission and performances pages.

This is the final page of their website:

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It was a pleasure (and honour) partnering with Dennis Carmichael and Brooks Robinson on 21 Charities and we wish them every success on their fundraising endeavour.

Our community is lucky to have them!


LIKE WHAT YOU SEE? LET'S WORK TOGETHER!

New Website: Explore Fenelon Falls

Barton Creative Co. was so excited to partner with the Fenelon Falls & District Chamber of Commerce for their new Explore Fenelon Falls brand and website.

Before this new website was launched, they had multiple outdated websites, various social accounts, and an amazing community email newsletter, The Town Crier. 

In our new partnership, we have helped to design a modern website that is friendly, engaging, and mobile-friendly with lots of great features for both tourists and locals alike.

THE NEW WEBSITE FEATURES:

  • A new friendly, nature-inspired palette and branding

  • A fresh focus on the Town Crier and encouragement to subscribe

  • A new business directory highlighting stores, eateries, service providers and more

  • New streamlined Menu

  • New Become a Member page to encourage Chamber signups

  • New sections encouraging submissions to the News and Events pages

  • & so much more waiting to be discovered

HERE'S A QUICK VIDEO WALKTHROUGH (11 MINUTES) 

New Website: Kawartha Lakes Country Living Show

Barton Creative Co. is proud to be partnering with the Kawartha Lakes Country Living Show for the second year in a row.

This wonderful local event showcases a variety of vendors, artists and artisans for the country home, farm and cottage owner. 

We provide ongoing traditional and digital marketing during the show, and where last year we had the opportunity to design a new logo and brand, this year we were so excited to learn that we would be able to carry that branding over into a new Squarespace website (our favourite!)

The new KLCLS website features:

  • Their beautiful Spring palette and branding

  • Lots of engaging CTA to RSVP for their Facebook Event

  • New interactive Vendors List

  • New streamlined Menu

  • New Artists Gallery

  • New sections encouraging Sponsor + Vendor Signup

  • An email subscription section

Here's a quick video walkthrough (6 1/2 minutes) 

Video Script:

"Hi everyone, I'm Megan Barton, the web + digital strategist at Barton Creative Co. In this video, I'm going to walk you through the newly redesigned Kawartha Lakes Country Living Show website in 10 mins or less.

The KLCLS is a great community show in Fenelon Falls. It's coming up really soon, from April 27th to 29th at the Fenelon Falls Community Centre.

Their main focus is on featuring vendors, artists, and artisans — as well as community organizations — for local country home, farm and cottage owners. There's really something for everyone.

They have a new title sponsor this year, in Enbridge, and will be putting on both a free pancake breakfast, hosted by Enbridge, as well as a partnership with local business, The Barn and Bunkie for their great Hello Spring Sale.

They even have an onsite restaurant this year, provided by On The Locks. There's a lot going for it, and I encourage you to check it out if you live in the Kawartha Lakes.

Diving into the Web Walkthrough...the page you can see now is their new homepage. We added this great announcement bar, and everything is branded to their logo. You can see all of the event details.

The announcement bar can be "x'd" out, and the buttons you see featured lead to this super fun landing page which pulls in ever-changing pictures representing the show — pictures of featured artists work, pictures representing the Kawartha Lakes, and others, what the show is offering.

By clicking RSVP, they can brought to the Facebook event to register their attendance.

Let's go back to the homepage now.

Scrolling down, we set up these great tile icons for calls to action. We have one for confirming attendance, one for meeting the featured artists, one for show highlights, another for getting to the show, one of the most important for the vendors list, and finally, a note from the team.

Underneath that section is this interactive Instagram feed which pulls in the 12 most recent images from the Kawartha Country Living Show Instagram page. This is a great location for them to feature more of the featured artists work, any announcements, engaging activities like giveaways, partner events, and so forth.

The website ends on two main sections which are the featured 2018 sponsors, as well as how to become a VIP Insider for their email list.

By clicking on this, attendees can enter their first name and email address and sign up for either insider news for attendees, or VIP vendor updates as well. The great thing about this kind of feature is that it will grow year after year with just small web updates each year for things like vendors and sponsors. The email list will just keep on growing. 

What we've done is set them up with a streamlined menu with About, Plan Your Weekend, Exhibiting, Artists and Sponsors.

Starting at the front, we have About and that lands on the Overview page. They can get information about what the show is, what it's offering and what the main focuses are. Obviously presented by the Show, and the Fenelon Falls District Chamber of Commerce.

We've put in some feedback from last year, we have a section focused on the three main focuses of the show: product and service providers, community organizations, and food and drink. We also have other show highlights including the Barn and Bunkie Hello Spring Sale and the previously mentioned complimentary Pancake breakfast provided by the title sponsor, Enbridge.

On the next About page, we featured a brand new engaging feature - the vendor's list. Not only is there this great list of vendors and artists presented as such, but people can actually click on these and get more information on what's being offered.

So maybe they don't know that Daniel Marlatt, one of the artists, will be displaying fine art and mixed media whereas this logo over here is for the Fenelon Falls Brewing Co which will be offering handcrafted premium beer.

In addition to this, we also added in a search function so that people can check, instead of searching through the whole list, to see if one of their favourite vendors will be there.

They can also use this category section to sort based on what each vendor does. So we've got service providers, exteriors and property, home and interior, featured artists and so on. Really, something for everyone.

Under Plan Your Weekend, attendees can get more information on the show hours each day, where it's located, and we have this handy map for them to see where exactly in town the community centre is.

Under Travel, we added more engaging features here as well. With this link, under Car, which will take them to Google Maps with the location already set. Whether they are on mobile, or checking from desktop, they can enter their current location and get detailed directions to the show.

For accommodations, if people are coming from out of town, or want to stay in town for a few days to attend more of the show, they can use this link here to see available accommodations in town.

Under Exhibiting, we have this great page about what the show is, whether a vendor will fit in at the show, and why they'd want to exhibit at the show.

If they decide to move forward, they can check out the Vendor Registration page with this amazing quote from one of the vendors from last year, as well as the downloads for the welcome letter, registration form, and terms and conditions for vendors.

One of my favourite pages to set up was this Artist Gallery. And so by clicking on any of these tiles, we can learn more about the artist or brand on display. For example, Granite Creations features many artists, and so we can click on their profile to learn more about what they do - they're all Canadian, etc. and we've got these great galleries that can be clicked to view the full-size examples of their work.

We also have painters, fine art artists, photographers, pottery and weaving, and woodworking. Lots of great options to check out!

And so the final page, one of the most important, is for the sponsors. Thanking them and giving a little overview of what they do, not just in terms of business, but also for their local communities. And we have a smaller section just explaining how other businesses can become sponsors too.

All in all, we did a great job of branding this website to the event, making it really engaging, and offering a lot of value to future attendees.

If you have any questions, or would like to learn more about our web design packages you can reach out to us at our website, bartoncreative.co or by sending us an email at hello@bartoncreative.co - Thanks!"

Website Relaunch: Morgan Bress Photography

I still remember the day that Morgan Bress reached out to us for more info on a possible website rebrand — I was so excited! We absolutely love partnering with photographers because they bring such high-quality and high-impact emotional imagery to work with.

Morgan, a highly-respected photographer out of Lindsay, Ontario, was no different — her photography is stunning.

Even more excitedly, Morgan was interested in a website that could work for her and her business. I was able to offer some options for how we could use Automation to free up more of her time for the part of her business she loves the most:

Photography!

Morgan came to us with a beautiful brand.

While we would have been happy to provide our Brand services, Morgan's was already perfectly suited to her style and business and provided lots of options for us to work with. Her branding offered a feminine palette, two main fonts, and lots of great logo variations.

All the pieces we needed to implement her brand effectively onto her new website.

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Her old website, while very cute, didn't flow with Morgan's branding and didn't necessarily align well with her needs.

From a web branding perspective, the design of her website was actually competing for attention with her photography rather than complementing it.

I knew that we could design a more effective website that better highlighted and showed off her amazing work.

And that's just what we did.


On January 20th, 2018, her new website went live.

It features:

  • A stunning homepage gallery

  • Dynamic sizing for viewing from tablets and mobile

  • An actionable footer that highlights her 3 most important pages with stunning picture icons, her recent adventures (new blog posts), and her 9 most recent Instagram posts — allowing us to display more of her beautiful photography in group of threes.

  • Improved menu efficiency

  • Engaging Testimonials page

  • Interactive Investment page

  • Updated Instagram-style portfolios

  • A Gorgeous Blog with Pinterest-style feature images

  • & a NEW Get Started page with scheduling and accounting automation


Here's a quick video walkthrough

(4 min 49 sec)

Video Script:

"Hi, I'm Megan from Barton Creative Co., a co-founder and digital strategist specializing in web design, automation and digital marketing. Welcome to our first Video Web Walkthrough which promises to highlight one of our amazing websites in 10 minutes or less. This one aims to show off the recently redesigned website for Morgan Bress Photography.

Morgan, a well respected photographer out of Lindsay, Ontario, was amazing to work with — she's very friendly, easy going, and quite obviously provides a very high quality of photography for us to work with.

Jumping into some of the updates and features of her new web, from top to bottom:

ONE — a newly streamlined menu with a focus on her most important and actionable pages. We've all got lost in confusing website menus before, and so by limiting the number of initial links, we can provide a better user experience and drive her audience to the right pages.

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TWO — and likely the first thing that caught your eye (I know it caught mine) is Morgans dynamic gallery which returns the focus to her photography and skill set, no matter whether you're viewing from laptop, tablet or mobile.

THREE — a redesigned website footer, meaning that no matter what page her audience views, they will always see the following: three beautiful photo icons to her most important pages, a Recent Adventures section highlighting the 3 newest blog posts, and last but not least, a feed of her 9 most recent Instagram photos, always keeping the focus on Morgan's work.

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FOUR — heading over to the Meet Morgan page, you'll notice that we were able to incorporate her script font as one of her main headers. This allowed us to better maintain her brand while adding a feminine, refined touch to her pages

FIVE — an updated Testimonials page offers an engaging slider which connects each of her testimonials to three of her favourite photographs featuring that family. Even though her testimonials are amazing on their own, it's easy to see how her photography pulls it all together.

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SIX — her updated Investment page has been upgraded to be more actionable and transparent. Her web visitors can now download her wedding collections brochure, get more info on her sessions and how they work, and you'll also notice a new Book Now button which I'll dive into shortly. 

SEVEN — an updated Portfolio page offers a custom coded hover effect, and clicking on any of these will reveal her stunning new Instagram-style portfolios.

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EIGHT — Morgan's Blog features Pinterest-style feature images for a more dynamic effect. Pinterest is one of the best sources of blog traffic, so by using this style of image, it makes it even easier for Morgan to drive more traffic to her website. Opening a blog post reveals dynamic stacked galleries, each of which beautifully tells the story of that day.

NINE — finally, my favourite page and feature, the Get Started page. Along with web design, offering Automation is one of my favourite parts of what I do. I want to help business owners free up more of their time for what they love most, and by using automation we can help free up hours of time each week. This provides an amazing opportunity for an improved work life balance, or depending on your goals, to scale up your business and further increase profits.

TEN — clicking on Book Now reveals the new scheduling software, which, in the back end, has been automated with new accounting software as well. You can see how booking a session has now been automated based on the schedule that Morgan offers. We were able to add in up-sells, the ability for her clients to choose their own location, and even automated welcome and reminder emails depending on session type. 

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IN SUMMARY to date, this has to be my favourite website that we've worked on, it allowed us to really show off what we can do, which is create a visually stunning website that is not only efficient and user friendly, but that also literally works for Morgan and her business. Feel free to leave and questions or comments below. See you next time!"

I'd love to know — what was your favourite feature that you saw today?