Posts tagged Marketing
An Update from the Bartons

To say that the last 6 months have been busy for us would be an understatement.

Sometime last year we just seemed to hit our perfect flow and our business has continued to grow and evolve ever since then. We are so grateful to be in a place where we are able to serve our long term clients while welcoming a steady stream of new clients and projects. This wouldn’t be possible without careful collaboration and help from our team, so a huge thank you to Jenn and Arianne for all that they do.

A surprise win

We were pleasantly surprised and extremely honoured when we found out that we were nominated for a Kawartha Lakes This Week Readers Select Award, an award that our local community newspaper coordinates to highlight the best businesses in a variety of categories. There are a couple of other local agencies with really talented designers and marketers that we admire and it made us proud to be recognized alongside them in only our second full year of business.

After other businesses started announcing their wins, we thought we hadn’t placed this year but to our great pleasure we were contacted only a few days later to be notified that we were selected as the Readers Favourite, earning the Diamond tier with the help of our supporters.

Thank you so much for supporting our business and allowing us to do what we love each and every day.


The most exciting news

If you haven’t yet heard, the most exciting news of all is that our co-founder and creative specialist, Robyn, is expecting the arrival of her first baby, a daughter, in only a couple weeks time.

We are both filled with so much joy and excitement - Robyn as a new mom, and me as an excited auntie!

Robyn will be taking a maternity leave from March 25th to June 25th to enjoy those precious first months with her daughter. Her and her husband, Andrew, are so excited to welcome a baby into their family and Robyn has welcomed you to follow along with their journey as new parents on Instagram @r_boom.

That being said, whether you are a current or potential client, you are very important to us! Don’t hesitate to reach out with your usual requests or inquiries - from graphic design to marketing. As mentioned above, our team has expanded and we are able to provide the same level of care that you are used to.

Thanks so much for your understanding and support during this special time.

Onwards and Upwards

That being said, some of our personal business goals in the last year (launching an online store, creating our first digital course, etc.) have been pushed forward to accommodate the steady flow of client work and while we know that’s just part of business, we are re-committing ourselves to these goals so that we can continue to grow and evolve our business to help as many business owners as we can. If you haven’t yet subscribed to our mailing list, be sure to so that we can keep you updated on any exciting news!

One of our most simple goals was to release regular blogs on a variety of helpful topics and we will be re-prioritizing this starting immediately. You can expect 1-2 new blogs per month on a variety of topics from our best design and marketing case studies to actionable business, marketing, and design tips.

If you ever have an idea or question that you’d like us to cover in a new blog, don’t hesitate to let us know.

Whether your brand is a corporation, non-profit, small business, or yourself, Barton Creative Co. is here and happy to help you reach your goals and we sincerely look forward to working with you.

Until next time,

Megan + Robyn

New Website: Kawartha Lakes Country Living Show

Barton Creative Co. is proud to be partnering with the Kawartha Lakes Country Living Show for the second year in a row.

This wonderful local event showcases a variety of vendors, artists and artisans for the country home, farm and cottage owner. 

We provide ongoing traditional and digital marketing during the show, and where last year we had the opportunity to design a new logo and brand, this year we were so excited to learn that we would be able to carry that branding over into a new Squarespace website (our favourite!)

The new KLCLS website features:

  • Their beautiful Spring palette and branding

  • Lots of engaging CTA to RSVP for their Facebook Event

  • New interactive Vendors List

  • New streamlined Menu

  • New Artists Gallery

  • New sections encouraging Sponsor + Vendor Signup

  • An email subscription section

Here's a quick video walkthrough (6 1/2 minutes) 

Video Script:

"Hi everyone, I'm Megan Barton, the web + digital strategist at Barton Creative Co. In this video, I'm going to walk you through the newly redesigned Kawartha Lakes Country Living Show website in 10 mins or less.

The KLCLS is a great community show in Fenelon Falls. It's coming up really soon, from April 27th to 29th at the Fenelon Falls Community Centre.

Their main focus is on featuring vendors, artists, and artisans — as well as community organizations — for local country home, farm and cottage owners. There's really something for everyone.

They have a new title sponsor this year, in Enbridge, and will be putting on both a free pancake breakfast, hosted by Enbridge, as well as a partnership with local business, The Barn and Bunkie for their great Hello Spring Sale.

They even have an onsite restaurant this year, provided by On The Locks. There's a lot going for it, and I encourage you to check it out if you live in the Kawartha Lakes.

Diving into the Web Walkthrough...the page you can see now is their new homepage. We added this great announcement bar, and everything is branded to their logo. You can see all of the event details.

The announcement bar can be "x'd" out, and the buttons you see featured lead to this super fun landing page which pulls in ever-changing pictures representing the show — pictures of featured artists work, pictures representing the Kawartha Lakes, and others, what the show is offering.

By clicking RSVP, they can brought to the Facebook event to register their attendance.

Let's go back to the homepage now.

Scrolling down, we set up these great tile icons for calls to action. We have one for confirming attendance, one for meeting the featured artists, one for show highlights, another for getting to the show, one of the most important for the vendors list, and finally, a note from the team.

Underneath that section is this interactive Instagram feed which pulls in the 12 most recent images from the Kawartha Country Living Show Instagram page. This is a great location for them to feature more of the featured artists work, any announcements, engaging activities like giveaways, partner events, and so forth.

The website ends on two main sections which are the featured 2018 sponsors, as well as how to become a VIP Insider for their email list.

By clicking on this, attendees can enter their first name and email address and sign up for either insider news for attendees, or VIP vendor updates as well. The great thing about this kind of feature is that it will grow year after year with just small web updates each year for things like vendors and sponsors. The email list will just keep on growing. 

What we've done is set them up with a streamlined menu with About, Plan Your Weekend, Exhibiting, Artists and Sponsors.

Starting at the front, we have About and that lands on the Overview page. They can get information about what the show is, what it's offering and what the main focuses are. Obviously presented by the Show, and the Fenelon Falls District Chamber of Commerce.

We've put in some feedback from last year, we have a section focused on the three main focuses of the show: product and service providers, community organizations, and food and drink. We also have other show highlights including the Barn and Bunkie Hello Spring Sale and the previously mentioned complimentary Pancake breakfast provided by the title sponsor, Enbridge.

On the next About page, we featured a brand new engaging feature - the vendor's list. Not only is there this great list of vendors and artists presented as such, but people can actually click on these and get more information on what's being offered.

So maybe they don't know that Daniel Marlatt, one of the artists, will be displaying fine art and mixed media whereas this logo over here is for the Fenelon Falls Brewing Co which will be offering handcrafted premium beer.

In addition to this, we also added in a search function so that people can check, instead of searching through the whole list, to see if one of their favourite vendors will be there.

They can also use this category section to sort based on what each vendor does. So we've got service providers, exteriors and property, home and interior, featured artists and so on. Really, something for everyone.

Under Plan Your Weekend, attendees can get more information on the show hours each day, where it's located, and we have this handy map for them to see where exactly in town the community centre is.

Under Travel, we added more engaging features here as well. With this link, under Car, which will take them to Google Maps with the location already set. Whether they are on mobile, or checking from desktop, they can enter their current location and get detailed directions to the show.

For accommodations, if people are coming from out of town, or want to stay in town for a few days to attend more of the show, they can use this link here to see available accommodations in town.

Under Exhibiting, we have this great page about what the show is, whether a vendor will fit in at the show, and why they'd want to exhibit at the show.

If they decide to move forward, they can check out the Vendor Registration page with this amazing quote from one of the vendors from last year, as well as the downloads for the welcome letter, registration form, and terms and conditions for vendors.

One of my favourite pages to set up was this Artist Gallery. And so by clicking on any of these tiles, we can learn more about the artist or brand on display. For example, Granite Creations features many artists, and so we can click on their profile to learn more about what they do - they're all Canadian, etc. and we've got these great galleries that can be clicked to view the full-size examples of their work.

We also have painters, fine art artists, photographers, pottery and weaving, and woodworking. Lots of great options to check out!

And so the final page, one of the most important, is for the sponsors. Thanking them and giving a little overview of what they do, not just in terms of business, but also for their local communities. And we have a smaller section just explaining how other businesses can become sponsors too.

All in all, we did a great job of branding this website to the event, making it really engaging, and offering a lot of value to future attendees.

If you have any questions, or would like to learn more about our web design packages you can reach out to us at our website, or by sending us an email at - Thanks!"