Eros Counseling + Sex Therapy
Completed: March 2023
Darrin Pfannenstiel approached us via 99Designs looking to update his branding to better suit his evolving business and clientele. We worked to bring together elements that both represent the brand name Eros (the son of Aphrodite, goddess of sexual love and beauty), but also the professional elements and sophistication of his business practice.
To achieve the final look, we took elements of Eros's bow and arrow, to create the upward point in the logo icon. This is a subtle nod to the god (no pun intended) but also represents the upward trajectory of your life when practicing therapy, and the betterment of oneself.
