Suzanne, with her two daughters, has a passion for cruising! Traveling with kids can be both challenging and exhilarating, and she wanted a blog to share all things cruising to help others make great choices for their next vacation. Seeking assistance to create a brand and website for her online blog about cruising, travel tips, and reviews, she turned to us for help.
We combined visuals of water and a lion for the icon, playing on the words Sea + Lyons (Suzanne's last name). A fun, contemporary serif font was chosen to complement the monochromatic blue colour palette, which extends beautifully across her brand design and website. Squarespace's easy-to-use blog functionality will allow her to post new content and grow her following for years to come.