Prosperity Fit
Completed: January 2024
We were so excited when Jeananne, Prosperity fitness coach and owner, contacted us to breathe new life into her existing brand. A key objective was establishing a unified visual identity across her website, the primary hub for accessing her fitness coaching services and purchasing her healthful, handcrafted products. Developing a branded “look” would also lend into future packaging considerations.
The initial logo, showcasing a lotus symbol with special significance in Jeananne's journey, served as the guiding foundation for our redesign. We gave the lotus a hand-drawn touch to enhance and echo the natural feel of the brand. This harmonized seamlessly with the cursive secondary font. We completely revamped the colour scheme, moving away from the initial grey tones and opting for a soothing, green-focused palette that radiates wellness and holistic living.
The website redesign encompassed an update of all product imagery, the introduction of a members-only vault for her fitness coaching videos, and the incorporation of a blog, all tied together with a beautiful, branded bow. From start to finish, we are thrilled about this project and the transformative impact that thoughtful design can bring to a brand.
